The 1960s were marked by cultural and political change across the globe. It was also a time when growth led to prosperity – and a time for setting new standards for responsible business conduct and innovation.
An increasing demand for roof windows
The 1960s were marked by revolution and change in the West as a new generation questioned the mainstream and traditional values of their parents. Western Europe also experienced a boom in housing construction during this decade as families took advantage of government subsidies and became first-time homeowners. This resulted in a steady increase in the demand for building materials including roof windows, which propelled the VELUX Group towards even greater success. The company developed a new generation of roof windows (called GGL), which set new standards in design and functionality.
The VELUX Group grows
By 1965, the VELUX Group had expanded into 12 markets and, by the early 1970s, had grown from around 300 to more than 1000 employees.
The Model Company Objective
The mid-1960s also saw the consolidation of what was to become the mainstay of the VELUX Group’s way of doing business. In 1965, Villum Kann Rasmussen formulated the Model Company Objective by which the VELUX Group committed itself to producing solutions ‘that were useful to society’ and to ‘treating its customers, partners, employees of all categories, shareholders and the planet better than most companies’.